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Our agency partnered with Shan China Tours to rebrand their identity from Shan Getaways and launch an SEO-optimized website that increases lead generation and strengthens the brand’s positioning in the China tourism market.
Our team collaborated with Shan China Tours to revitalize their brand, formerly known as Shan Getaways, focusing on their niche expertise in curated China tours. This involved a thorough dive into understanding the business’s goals and market landscape through competitive analysis and an SEO audit. We pinpointed key opportunities within the China tourism industry to elevate Shan China Tours’ appeal and competitiveness.
In rebranding, we maintained the brand’s legacy while giving it a modern edge, complete with updated visuals and a refreshed logo, resonating with today’s traveler. Our content strategy was meticulously crafted to align with the brand’s tone and connect with their target audience. We developed a scalable, SEO-friendly website optimized for flexible growth, and provided training sessions to facilitate a smooth client transition.
Shan China Tours has secured top rankings on Google for key brand terms, significantly enhancing visibility in search results. This new digital presence has boosted lead generation and positioned Shan China Tours as a compelling option for travellers exploring China, marking a successful transformation for the brand in a competitive market.
